Publishing an article on top news portals can give your brand instant visibility, but “publish and pray” rarely works. Top Indian portals like Times of India / IndiaTimes still lead in reach for news audiences, so matching story to portal matters more than blanket distribution.

Think of the article as a journalist’s shortcut: a clean, timely story with verifiable facts, a strong lead, and usable assets (photos, data tables, quotes) makes it easy for busy editors to convert your release into a story.

If you don’t respect their format and timing, your article on top news portals services will be ignored regardless of how many portals you’ve paid to reach.

Practical checklist when using article on top news portals services

• Pick the right portals first — audience beats vanity. Use traffic and verticals (business, regional language, lifestyle) to decide whether to target The Times Group, The Hindu, Hindustan Times, NDTV or niche vertical sites; broad reach doesn’t replace topical fit.

• Keep the release tight: aim 300–500 words. Lead with the “why it matters” sentence; journalists skim the first 20–30 words. Short releases get used more often.

• If you want a feature rather than a wire pickup, pitch a named reporter with a concise email; attach only what they ask for.

• Use trusted distribution partners for scale — Best PR Agency in India offer distribution at transparent price points; global services (PR Newswire, EIN Presswire, Cision) add monitoring tools and broader syndication if you need multinational pickup. Decide distribution vs. targeted pitching by outcome (SEO backlinks vs. earned feature).

• If budget allows, hire a specialist PR team. Top ranked PR firms in India (names such as Adfactors PR, MSL, Genesis BCW among others) combine media relationships with strategic storycrafting and measurement — useful when you need guaranteed feature-level outreach, not just feed syndication.

• Set clear KPIs before you send: expected number of pickups, domain authority targets for links, impressions, social mentions, and at least one business metric (inbound leads, downloads, signups). Use monitoring (native distributor reports + tools like Cision/Mention) to evaluate ROI

Solid, specific habits to ditch in Press Release Services in India: sending the same message to every portal; excessive boilerplates; the most relevant stat buried four paragraphs deep; and images that are far too small or missing captions.

To provide a basic example of Press Release Services in India: if your goal is search visibility and backlinks, pick one or two relevant, high authority media and a niche site to publish the exact same piece, rather than a wire-only strategy.

If your goal is for consumers to know "NOW", in multiple languages, choose a media distributor that has regional language feeds in that market, and follow up with some local reporters. In India, PRIndiaWire has various basic packages to start low, and then scale higher as you add on services like targeted journalist lists or social amplification to the distribution.

Choosing between “do it yourself + a distribution service” and “hire the Best PR Agency in India” comes down to two questions: 

• Do you have a newsworthy angle that journalists will run with on its own

• Do you need relationships and tailored outreach to get features?

If the answer is “no” to either, a reputable agency or a specialist PR consultant is the faster route to measurable coverage.

Use these practices every time and your next article on top news portals services will stop being an expense and start being a reproducible channel for attention and leads.